2020 was a strange year to start anything. Somehow I started writing
for other founders.
Every writer had a prefix. I didn't want one.
I was crashing my head against the wall trying to pick a domain name. Back then, every writer on LinkedIn was calling themselves "something-copywriter." B2B SaaS copywriter. B2C ecommerce copywriter. Fintech copywriter. Pick your niche, pick your prefix, repeat.
I didn't want a prefix. At the end of the day, all of it is just a human talking to a human. So I bought h2hcopy.com. Human-to-human copy. Thought it was pretty cool.
I didn't think much about the name again for a few years… until AI started flooding our feeds.
What "human-to-human" actually means now
Back in 2020, nobody needed to specify that writing was human-written. That was just what writing was. Now it's a claim you have to make explicitly, on purpose, because you know what the alternative is. Sadly, the alternative has become the default.
I find that a little funny and a little sad at the same time. But it's also the gap we're trying to close.
Who writes for you?
We’re a team of pre-GPT writers who have worked on over 120 executive brands in the last 6 years — from start-ups just getting their boots off the ground to billion-dollar enterprises. There’s a very good chance we already worked at companies at your stage and in your industry.
We’re chronically online. We’ve seen the platform evolve, and we constantly keep an eye on what’s working here and bring those insights into our clients’ work. This is all we do.
More importantly, we take pride in our craft. We’ve seen the kind of impact right words can make. So our incentives are naturally aligned with yours – creating content we’d love to flaunt on our portfolio AND creating content that’s going to get you working with us for a long time. None of this will be possible if we look for shortcuts or sacrifice quality.
On that note, we’re NOT fans of automating this work through proprietary Claude skills or any other workflow that some influencer on LinkedIn is selling to farm engagement. If it actually worked, you wouldn’t be reading this page. And there would’ve been no shortage of great ghostwriters — which is clearly not the case.
Nothing to do with LinkedIn
Digital nomad, traveled to 15 countries so far. Looking for excuses (and opportunities) to get that number to 50.
I have an orange cat named Bob. He's the best thing that's happened to me in a while.
I love cricket and tennis, in that order, but I won't say no to either.
Both. Anyone who makes you pick one hasn’t experienced both.
Huge Office fan. Michael Scott energy in meetings, Creed energy everywhere else.
Getting more into spirituality lately. Always appreciate a good book recommendation.
Let’s Talk
If any of this sounds like the kind of agency that could help you out, let's talk.